Business Week covers Total Recall

"In an engaging new book, Total Recall, which Bell wrote with colleague Jim Gemmell, he argues that growing numbers of us—strange though it may sound—will soon be following his lead"

"For most people, the last week or two occupies most of the memories, with much of the past largely fading from our minds. Entire months, or even years, can be reduced to a few dinners, trips, or songs. But a record such as Bell's brings back every hour and every encounter."

The Web version has a nice video, too.